The ecommerce industry grows 23% a year and by 2040, it’s estimated that 95% of all purchases will take place online (source: Nasdaq). Your job is to make sure, however the figures play out, you have the strategies and tactics in place to make sure customers keep coming back for more.
Conversion rates for existing customers are over 60%, but only 5% for newcomers. As customer acquisition costs keep on increasing, you need to make sure people perform multiple transactions in your shop. Otherwise you're losing money instead. You need Actito, the customer activation platform.
When do you consider marketing automation to be "good enough" for you? And does your customer agree with that? There are tons of marketing automation solutions out there, but they lack flexibility in terms of data modelling and customer journey management – essential ingredients for lasting success. Actito sets you apart from the one-size-fits-all marketer.
Actito makes the true scale of marketing visible as a profitable business asset, providing detailed channel performance metrics across a wide range of standard reports.
The real question is, however: how much revenue do campaigns actually bring in? This is where Actito's revenue dashboards come in, offering you clear bottom-line insights. Track total revenue, revenue per channel, per campaign, device, and more, and discover yet more opportunities to increase ROI. And that’s before we’ve even begun to talk about A/B testing and segment filters.
We've invested 20 years of digital marketing expertise into a solution that can be deployed rapidly to deliver highly personalised customer experiences. A pre-built data model, templated customer journeys and dashboards will give you a head start in deploying all the current best practices in customer activation.
You have total freedom to fine tune these assets to reach specific audiences and touch points. We could have you up and running within 4 weeks, now is the time to start outsmarting your competitors.
Businesses lost 756 billion US$ last year through lack of personalisation and/or consumer trust (source: Accenture). Your customer expects two key things from you: to be relevant and to show that you have not forgotten them. So, you need a data model that captures your audience profiles exactly, that tells you who they are and how they interact with your brand. You also need to make sure your messages go out to them at the exact right time, reactively or proactively.
Actito sets you up with a customisable data model and a powerful customer journey builder. Their flexibility allows you to create highly relevant and personalised messages at every opportunity throughout the customer lifecycle.
Imagine: your own dedicated database structure for marketing, dedicated solely to the job of customer activation. Actito is your marketing hub, where all relevant customer data and interactions come together. Its no-code targeting module and personalisation pickers allow you to translate all that data into meaningful and relatable messages that will delight your customer.
When data and channels are scattered across your marketing stack, it can be difficult to harmonise both messaging and results. Every channel in Actito comes in one familiar interface, drawing from the same qualitative customer data. Whether it's via your website, (transactional) email, SMS, or push: you will find yourself interacting in a way that is unequivocally yours.
80% of retailers worldwide agree that cross-border trade is profitable, with sellers boosting sales as much as 1,000% after expanding into other countries (eMarketer). Language is one the best personalisations a brand can offer. That's why Actito makes it so easy to build your campaigns in multiple languages, all at the same time.
Data security is deeply embedded in our software. As a European platform, Actito transforms opt-in management into a real opportunity for e-commerce players to get closer to their customers. The right to be forgotten, data portability, presence of a GDPR data processing registry and other fundamental principles of the GDPR are all accessible to both marketers and DPOs. Your data is safely hosted in Actito-owned data centers based in Europe.
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