Different personas will react differently to your messages. Filter your reporting per segment and/or opt-in to gear your message to suit each of those audiences. You can filter on recent subscribers and learn how to bring them to the same level as your most valuable customers. Find your perfect customers in Actito and discover what makes them tick.
Using dashboard-driven, predictive models, revenue attribution and journey mapping, you can define and create customer segments, track customers across channels and glean insights into customer interest and intent from customer behavior and trends. Every segment you select in your dashboards can instantly be turned into a targeting in Actito.