❝It’s sunny this weekend. Time to dust off the old barbecue and get going. Fancy a hotter model to impress guests? Our new compact gas-powered barbecue could be just the thing. On sale today with an early bird 5% off to say thanks for shopping with us. Meanwhile, here are some fantastic recipes to make a lazy afternoon sizzle with deliciousness.❞
One Actito client used a series of communication like this to generate a 65% increase in sales last year. They activated customers by capturing the essence of the barbecue experience, picked a sunny day to promote a new offer, fired it off on a Thursday to give time for the customer to buy a new barbecue or fix up an old one, and for some extra zing, they threw in a few mouth-watering recipes to inspire the chef.
The whole thing happened in seconds, across multiple channels. The system matched the offer to their existing customers, checked the weather, found the content, pasted it into the messages, and despatched the communications, programmed to land at exactly the right moment.
With Actito, every consumer interaction could get this personal, and in the moment, optimised to develop and grow customer lifetime value.