Actito Customer Data Platform (CDP): fueling powerful customer activation strategies

High customer expectations, more and more touchpoints and multiple interactions make it increasingly difficult for marketers to make sense of their growing data assets. Bringing these together as representative, unique and accurate customer profiles is critical for marketers to deliver the best possible customer experience. For some time, this has been a huge and elusive challenge to complete. Not anymore.

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Actito Customer Data Platform (CDP): fueling powerful customer activation strategies

Request a demo 15min 1-to-1

Personalization at scale

Successful customer activation relies on the flexibility and richness of the Actito Customer Data Platform to enable you to identify the audiences most likely to respond to a personalized interaction – and take action to positively impact Customer Lifetime Value (CLV). You can identify opportunities to activate the data at every step of the customer journey. Data moves seamlessly in real time between the CDP and marketing automation components of Actito, making it easy to adapt campaigns to the changing patterns of consumer behavior.

Making sense of endless data sources

Personalization is only ever as good as the data behind it

One of the biggest obstacles in digital transformation is the proliferation of self-contained data silos created by different proprietary solutions. Successful customer activation means we need to break these silos, bring all the data together in one place, and make it easy for marketers to extract and use it to drive engagement. Most marketing tech struggles to access and make sense of these complex data sources. Few, if any, have produced that all-encompassing, dynamically evolving, 360° customer view. Until now.

Actito brings together all the data assets shared in real time across the corporate IT infrastructure. Before, you would have needed an army of developers to do all that. Now you just need Actito's CDP.

Delivering the holy grail: 360° customer vision

This is the real game changer when it comes to marketing activation. It's what all marketers aspire to, evolving their stack over time to build an even bigger, more accurate, and individual picture of their customer.

Actito CDP will ingest, unify, and store data from all sources in the company's ecosystem, including web and transactional feeds as well as extended IN feeds to synchronize relevant data from many touchpoints. The result is a vast, high-quality resource for you to build a deeper insight and understanding of customers, past, present, and future. 

Capture customer intentions and actions across many touchpoints and pull everything together to create a single version of the truth

The perfect customer profile. With everything automated, you've more time to focus on strategy building, deep analytics and playing with different scenarios to deliver even more precise campaign modeling, targeting and personalization, and even more relevant, cross-channel brand experiences.

All the relevant data in one place

Say goodbye to endless lists, duplicated profiles, and limited interaction history, build a 360° customer view instead – a history of past actions, what they're looking for now, and how that might play out in the future. With Actito, you exert the power of every data source to drive profound personalization, segmentation, and more. Influencing the customer in the right way, at the right time, is now easily possible.

Fully configurable data model

Expand your data model to capture new customer data – purchases, bookings, abandoned baskets, and so on. Code your own, or use our pre-built, customizable templates to speed up the whole process of personalization. The faster you can launch offers, the better your chances of beating your competitors to it.

DataMart Studio

Visualize all the data at your disposal. Search and navigate millions of data assets to find your ideal target. Translate monotables into rich data models to leverage things like socio-demographics and language to build campaigns that really hit the spot. And fast, too.

The full story

Rather than compromise by storing only the most recent touchpoint, you can tailor offers based on behavior during the entire customer lifecycle. A relational data model will really up your game, enabling you to keep track of every single interaction throughout the customer journey.

Identify your perfect audience

Few centralized databases deliver the kind of marketer autonomy that comes with Actito. You won't have to learn a programming language or train for days to find the right audience. You'll find it quick and easy to cut to the chase with that first email, targeted to the right person's inbox. From there you can move on to build automated segmentations, personas, and test groups, steadily transforming that first engagement into customer lifetime value.

Smart intuitive targeting: Become the marketer that truly understands its customer. Look beyond purchasing behavior to create inclusive campaigns based on individual language, local dialect, idiom, gender, culture, and societal differences. Actito's no-code interface lets you build highly complex, finely tuned queries without expert help.

Dynamic segmentation: Identify key customers and track how their behavior changes over time. Listen to and learn from your data. Use this super valuable insight and reach out to them with the right message, at the right time, to secure their loyalty and prevent brand attrition.

Building trust

Acitito CDP is all about your data, yours alone to activate and deliver customer lifetime value. It's an asset that enables you to create differentiation, add value and outsmart competitors. You don't want anyone outside the business to see it. But you do want to open up a trusted channel for customers to share their information with you, willingly and consciously. They need to see evidence of compliance with GDPR and be certain you'll keep their data to yourself.

Built-in security. From the ground up

We own all the technology used to manage your CDP in secure data centres in Europe. So, we can guarantee that your data will never leave the EU, will never be shipped across the Atlantic, and will always be kept subject to rigorous cybersecurity and compliance rules.

GDPR compliance. Guaranteed across the stack

The European GDPR directives on data protection enshrine customer data protection in law. This is not just a question of building consumer trust and confidence, but a legal guarantee that you have taken every possible measure to respect and safeguard any personal information they've shared with you.

Actito enables you to easily comply with GDPR's rules with regard to marketing consent, data portability, right to be forgotten, tracking consent, and data mapping. We deliver full compliance throughout all the systems implemented in the marketing stack, regardless of where they originate, and including our connectors, APIs, support teams, and partners. With Actito, GDPR is something you don't have to worry about.

Book your video conference to discuss your CDP needs

Schedule a free, no-obligation video conference to discuss your specific needs regarding a Customer Data Platform (CDP). Our team of experts will carefully listen to identify your business's challenges to offer you later a personalized demonstration of our platform tailored to your needs.

15min 1-to-1