One of the biggest obstacles in digital transformation is the proliferation of self-contained data silos created by different proprietary solutions. Successful customer activation means we need to break these silos, bring all the data together in one place, and make it easy for marketers to extract and use it to drive engagement. Most marketing tech struggles to access and make sense of these complex data sources. Few, if any, have produced that all-encompassing, dynamically evolving, 360° customer view. Until now.
Actito brings together all the data assets shared in real time across the corporate IT infrastructure. Before, you would have needed an army of developers to do all that. Now you just need Actito's CDP.