Omnichannel marketing: for an outstanding customer experience

Build a fast, smart, agile marketing machine to capitalize every engagement opportunity in the right way, with impeccable timing.

The customer journey: activating your audience

Actito’s marketing automation capabilities enable you to orchestrate your omnichannel strategy into a symphony of personal, automated customer touchpoints. Right message, right channel, right time.

Request a demo 15min 1-to-1

Omnichannel marketing: for an outstanding customer experience

Request a demo 15min 1-to-1

Map, manage and test multiple customer journeys through a single interface

Now that you have that all-seeing, 360° view of your customer you can build, oversee and manage the customer journey to deliver maximum customer lifetime value. With no input from IT.

Actito’s easy-to-use, drag-and-drop interface provides you with all the building blocks to compose compelling and personalized customer experiences and perfectly timed campaigns. No code. No input from IT.

We have tools to help you build journeys, choose channels and create content. You can even take in the nuances of location, weather, gender, life stage, language and cultural bias, to make it really personal and in the moment.

Activate all the way

Every touchpoint, however brief, is an opportunity to strengthen brand loyalty and build a lifelong customer bond. Use these to spark interest and an appetite for more, activating customers to take the next step on their journey.

Find the best approach. Check that it’s working. And prove it

By tracking consumer preference and behavior you can figure out the best way to approach customers, regardless of where they are in time, place and life. Intuitive workflows ensure perfect timing and targeting with a personal message delivered as email, SMS/RCS, paper, push or call center notifications.

Check that it works. And prove it

Detailed and customized reports on your multichannel campaigns, along with the holistic view of the scenarios you embed in the customer journey, will help you understand more about customer behaviour, how well you’re reading them and the hooks that activate them most. Not only will you crack the activation and get the business, you’ll have the tangible proof to show the CFO that the investment paid off.

Watch and learn: Picture and validate the integrity of your marketing tactics and strategy as they play out. Get Actito to make intelligent, snap decisions at scale with its powerful algorithms.

Mix and match channels to suit the customer’s profile

They’ll have their favourites, depending on lifestyle, time and place. It could be email, a mobile app or wallet... Actito gives you full control of all first-party data for activation through any digital channel in your stack. The beauty of Actito is that your proposition is always on the money – right place, right time, right channel, right tone.

Email and so much more

Discover a new dimension in email communication. With a powerful and intuitive email builder, effective management of transactional emails, and optimized deliverability, each email interaction becomes an opportunity for enhanced customer engagement.

Powerful and intuitive email builder

When combined with detailed customer data, features such as dynamic content, conditional blocks and RSS-fed content are raised to a whole new level. Your branded templates in our drag and drop interface are all you need to create impactful mass or 1-to-1 mails at jaw-dropping deliverability rates.

Transactional email

Business-critical emails like order confirmation and delivery notifications need to reassure both you and your customer that things are happening. With Actito's transactional module, every order confirmation arrives on time – and won’t end up in spam or be flagged as a promotion. As with all things Actito, no tech knowhow required.

Deliverability

The secret of high open rates and customer action.

Did you know that your email conversion rates depend largely on deliverability? You want your emails to go straight to the inbox, with attention grabbing, relevant subject lines. So it’s important to build a solid email sending reputation with Internet Access Providers (IAPs) to keep your mail messages out of the spam box. Each IAP applies its own rules, basing its filters on its users’ behavior and reactivity. And with enhanced deliverability built into the platform, we show you how to create IAP-friendly emails.

On the move

Explore the dynamic world of multi-channel customer engagement. From the immediacy of SMS and RCS messages, the extensive reach of push notifications, the personalized appeal of social campaigns, the convenience of mobile wallets, the tailored experience of personalized web journeys, the simplicity of insightful forms, to the traditional touch of print - every channel becomes a unique opportunity to deliver the right message at the right time, improving the customer experience and fostering stronger relationships.

SMS/RCS

SMS and its evolution to RCS (Rich Communication Service), have become go-to channels for sending very personalized, targeted messages to a selected audience. Mobile is a worthy addition to the many channels in the customer journey. The right message at the right time, amplified with photos, GIFs and video, can be a real game changer when it comes to customer experience.

Push

Trigger push messages that really hit the spot, engaging directly through a web browser or mobile app. Push massively expands your reach and touch, without an email address or phone number. Use it to send abandoned cart reminders, order confirmations, product recommendations, run satisfaction surveys, and more.

Social

Mount social campaigns to reach audiences that closely match the demographic and personal profile of your most loyal customers.

Mobile Wallet

Take your Actito loyalty program closer to the customer, using the mobile wallet to deliver updates on event tickets, gift cards and personalized coupons. Enhance customer experience  by relating interactions to time and place, and drive revenue through original and engaging loyalty programs, all coordinated from the Actito interface.

Personalized web experience

Your website is a place for people to browse, shop, learn and get things done. It needs to navigate like you built it just for them. With Actito, you can pick up all the signals the moment they enter the site and take them on a personalized journey that activates a response. The customer gets exactly what they need, and fast.

Forms: your conversation starters

This is a great, no-pressure way to get to know your audience and collect valuable insight. Actito's forms are easy to build for any situation, like scoring customer satisfaction, ranking their preferences or running a simple poll to get feedback.

Print: sticking with tradition

Not everyone does email. And sometimes, a more traditional message provides welcome relief from all the digital noise in your inbox. Why not send a personal printed thankyou card on your customer’s first anniversary with you.

Let’s talk about your omnichannel ambitions

Schedule a free, no-obligation video conference to discuss your specific needs regarding omnichannel marketing. Our experts will help you overcome challenges and identify business opportunities. We will also pencil in time for a personalized demo of our platform based on your goals.

15min 1-to-1

Let’s talk about your omnichannel ambitions