Less intrusive than social media ads, email is consumers preferred way to hear from brands – 67%, ahead of text messages (54%) and in-app notifications (44%), according to SNCD’s Email Marketing Attitudes Study. It is simple and flexible. It can drive website visits, increase sales and boost interactions almost instantaneously with flash sales/promotions/clearances etc.
In 2019, nearly 3.9 billion people used email – a figure that is expected to rise to 4.4 billion by 2024, more than half the world’s population! (Source: Statista 2020). Some 88% of internet users check their emails daily on a smartphone, tablet or computer (Source: SNCD 2019 Study).