Now that you got a good gut feeling of what activation marketing is, it's time to spill the secret sauce, one of the main reasons why you are in a better position than a non-Actito user to get significant return on relationships.

You could say it's data.

The real answer is actually the way Actito allows you to handle your data and do complex things with it, no coding skills required. Actito makes your data accessible, readily available and scalable. Here's how 👉

John, our VP marketing, has this way of explaining marketing by comparing it to dating someone. Learn how to act and when to act, so that when you've said the right things at the right time, you take the girl/guy on a journey (wink wink).

Benoît, our co-CEO, is more of a romanticist: Customer activation is not a one-night stand, it's marriage. By continuing to say and do the right things at the right time, you eventually will achieve a relationship where commitment and loyalty are evident.

And Bryan is a big fan of experimenting with new things, but marriage-wise that probably applies to a phase much later down the line.

Anyhow, you get the gist: this one's all about scenarios and how to orchestrate data and channels for a longer and more fruitful customer lifecycle.

Do you like email? Are the texting type of person? Still sending post cards, aren't you?

It takes time to master one channel, to learn about its strengths, but also its weaknesses. Email is accessible, easy to use and very versatile, yet it's becoming harder and harder to stand out with it.

​​​​​​​SMS can often feel intrusive, and still, there are very few channels than can tell you your order is ready for pick-up like a simple text message does.

And then there's call centers, direct mail, push notifications, mobile wallet,...

We're not going to dive deeper into each channel. Instead, we're giving you some tricks that might come in handy when building your multi-channel campaigns in Actito. Want to see more channels?

Things are changing so fast, dear marketer. So do your customers, constantly. Automating things is not the end of the job. You need to test your assumptions, learn from the results and improve your campaigns as you go. You'll hear us say "Test-learn-iterate" a lot, because it's a truth every marketer should adhere to. This one will teach you how to:

• Dive deeper into your reportings per segment, persona, subscription...

• Associate revenue with your campaigns

• Show your manager what great things your team does and how much money they bring to the table

Haven't had enough yet? You'll love this then.