There are literally hundreds of tools out there, and you want to make sure you pick(ed) the right one. It's a fair question, one that can't be answered with a sales pitch or a catchy video. If there is one group of people you should consult, it's our users. They've taken the time to voice their experience with Actito through review sites such as G2 Crowd and Capterra. As a result, we've been awarded on multiple occasions with several G2 badges, reflecting our customers' appreciation for the way we do business with them.
These reviews come from a variety of marketing profiles, working in different industries. Each of them cover their own challenges and opportunities, all tackled with Actito's marketing automation software. Some of our users have also shared their success stories, giving you more insights in how they used the platform in order to achieve specific goals.
Marketing automation has become a very broad group of tools that covers more than one single category should. Make sure you know what type of software serves your needs best (B2C/B2B, inbound or activation,...). Knowing how to navigate within the category of marketing automation might help you cut through the clutter and avoid ending up with a tool that is not ideal for you.