Marketers are practically blind and deaf today. They have to talk to thousands, millions of consumers without being able to hear what people say or see how they react. The only truth is in the data, millions of little pieces of information, inside and outside of Actito.
The reportings you use today are a firm first step towards understanding that data, and through it, your customers. But there's a lot more you can do with Actito to explore and exploit the many things your customers are telling you.
We wouldn't call it marketing intelligence if it were just to show some results. Dashboards need to be actionable. You find an opportunity, you seize it. You discover a bottleneck, you solve it.
The scope of your analysis shouldn't be limited to what's in Actito. That's why it's also possible to combine your Actito data with other data sources, to make sure you get the bigger picture.
Every segment you select in your dashboards can instantly be turned into a targeting in Actito. Perfect to determine the next audience for up-selling, nurturing or churn prevention.
Before marketing can start to sell, it needs to be sold to management. You want to be perceived as a profit center, not a cost center.
It's hard to show the value of your work to internal stakeholders with bland Excel files and endless tables. Your job is to stimulate the aha-moment in people, whether that's your customer or your boss.
With Actito's Marketing Intelligence Add-on, your achievements come to life in vibrant data visualizations. Dynamic dashboards allow you to translate every bit of data into valuable insights, showing the full impact of what you do every day. An image says more than a thousand words.
Getting started with Actito Marketing Intelligence is easy. Our team sits together to help you shape the dashboards that will make your life easier, such as:
Revenue streams per channel/product/country to double down on them
Identify up-sell opportunities for increased basket size and revenue
Find your ambassadors with multi-channel engagement reports
Map out the entire customer lifecycle to avoid bottlenecks
Monitor and maintain all of your automations cross-platform
Track cost per lead and how to decrease that cost
and many more.
We incorporate them into visually distinctive dashboards that give you all that in a glimpse.
You get more power with the same flexibility. Regardless of your sector, the Actito Marketing Intelligence add-on can be tailored to your specific needs.
Contact your Success Manager today to get a tour and to determine the next steps.