The right timing makes all the difference when engaging with a customer. Activation is about seizing any opportunity that might present itself during the customer lifecycle, and that opportunity comes with an expiration date.
A push notification becomes less pushy when it is well-timed, relevant and personalized. That's what the Actito Push Notification add-on is all about: combining the attention-grabbing nature of push with the power of a 360° customer view. This is the way to deliver that extra push at the exact right time.
Be it for known or for anonymous visitors, Actito Push Notification offers you a wide range of interactions to trigger your message. You can use both in-app and web behavior to see what pages your customers visit, what products they look at and which categories interest them the most.
Even in the physical world, your customer’s location can be used to send the right message at the right place.
Push notifications are the glue for a seamless customer experience. Just imagine: if a customer entered a typo while subscribing, you could still ask the person to check again while he/she is still on your website.
Invite your customers back to your website to buy that product they have been looking at without taking any action.
Assure your customer that their order was received successfully and direct them to the order overview page.
Invite your customers back over to your website when you haven't seen them for a while. Perfect to bring them up to speed about your latest promotions or new products.
Design rich and beautiful push notifications, fit for both mobile and desktop screens. Guarantee their impact by feeding them with highly personalized messages. With your 360° customer view in Actito to draw from, you’ll be able to define the perfect time and content for the job. Aside from dedicated scenario blocks, APN comes with a new purple table with actionable data to feed your segments, targetings and personalizations. You will also gain access to dedicated push campaign reporting to make sure you can continually test, learn and iterate.
Actito Premium Add-ons are a guarantee for a quick connection with your license and the same dedicated support from our side. Our experts help you set up your new push channel so that you can start building powerful campaigns such as:
Increase conversion on abandoned baskets through push
Drive more traffic to your website during calm periods
Alerts on wishlisted products on discount
Geo-localized push notifications in different sections of a venue or store
Notifications with large images for luxury products
Save category preferences to your data model for deeper segmentation
and much more
Contact your success manager today for a tour and determine next steps.
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While businesses and e-retailers in particular, tend to prefer email as a communication channel, the latter are becoming increasingly aware of the importance of mobile in their marketing strategy.
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Activate your customers with the mobile wallet, a new channel that offers all the benefits of mobile campaigns (push notifications, geo-localization, portability,...) without the investments of building your own app.
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