Success Story

SUCCESS STORY : La Boîte Rose

La Boîte Rose's experience with ACTITO's marketing automation platform.

SUCCESS STORY : La Boîte Rose

1

The User Background

The User

Since 1952, La Boîte Rose accompanies young parents by offering them gifts, educational guides, useful advice for the care, hygiene and awakening of the baby.

2

The challenge Background

The challenge

Offer personalized content adapted to young and future parents according to the different stages of pregnancy and the first 2 years of baby.

3

The solution Background

The solution

Create personalized scenarios to address the right person at the right time with the right content. Higher KPIs: better open rates, responsiveness and deliverability thanks to the reliability of Actito.

The interview in video

Discover the complete interview of Jonathan Bonfils, Head of CRM et Data Acquisition at La Boîte Rose.