Actito Marketing Intelligence
You haven't seen the full potential of your customer data yet. Explore marketing dashboards examples to see how you can do so.
The website, your brand’s digital storefront, the place where you welcome new, casual and frequent visitors.
Imagine a personalized experience for every single one of them, an experience that guides them to the best next product to buy, to that one article they should absolutely read, or to a subscription form to stay in touch afterwards.
With the Actito Web Personalization add-on, you’ll make sure that every visit leaves a positive mark on your results, regardless of your sector.
New visitors usually browse around a bit before actually buying or signing up for your newsletter. This means you miss out on very interesting information, the kind of info that could help you drive that first or second purchase faster.
With Web Personalization, you can store this information, and as soon as someone reveals his or her identity, you’ll have the perfect icebreaker to start the conversation. Or better yet, continue the conversation rather than starting all over.
An impressive array of tracking options give you full control of online customer experience. Based on their behavior and available data, your visitors get to see the right type of content (banners, pop-ups, forms,...) at the perfect moment.
The pages they visit, the items they click, the products they watch the most... you can use all that in Actito for multichannel personalization, scenarios and deep segmentation.
Combined with elaborate reporting, or even the Actito Marketing Intelligence add-on, you’re all set to further test, learn and iterate.
Deliver tailored experiences to your customers as they come back to your website. Backed by Actito’s Datamart Studio, you can use your segments, customer data and other information for an unrivalled relevance on every page.
You could offer exclusive discounts only to churning high-value customers as they browse your new collection, or highlight the latest match updates on your newspaper’s homepage for all football aficionados.
Actito Web Personalization transforms your website into a powerful new channel for customer activation. Customer data can be enriched or put to use for a highly relevant experience, resulting in higher conversion rates and more qualitative online traffic. The possibilities are endless:
Convert anonymous by-passers to known visitors
Trigger browse abandonment campaigns
Tailor your homepage to your customer’s interests
Recommend highly relevant products and content on-site or per email
Enrich your segments with frequently browsed pages and categories
Use popover forms to learn more about your customers
Contact your success manager today for a tour and determine next steps.