• Converting prospects into clients thanks to the first purchase

• Retaining existing customers and improving their repeat purchase rate

• Increasing their average cart value

• All while deploying a retention strategy for inactive contacts!

On top of these, the digitization of Points-of-Sale (POS) and new technologies are revolutionizing the sector. Consumers are more informed and more demanding – visiting multiple POS, using internet search and social networks, purchasing in-store and online. These behaviors generate much more data that e-retailers must collect and respond to to engage in a long-lasting customer relationship.

The abundance of data available – whether behavioral, transactional, online or offline – allows marketers to know their customers better, and therefore send personalized messages that correspond to consumer expectations.

In Actito, targeting allows you to easily activate data linked to customer orders such as recency, frequency and monetary value. For example, you can target profiles who have purchased at least once or placed just a single order. Targeting can even be fine-tuned by taking into account a specific order status (e.g. ‘confirmed’ or ‘on the way’). You can also target profiles whose first order dates back to [date] (useful to celebrate anniversaries) or whose last order dates back to [date] (useful to revive your inactive contacts).

Why do our clients love Segments? Segments let you…

• Categorize your profiles into homogenous groups according to their purchasing habits (RFM segmentation), their behaviors (e.g. email activity or browsing habits) or their preferences (for products, promotions etc.)

• Trigger scenarios when a profile goes from one segment to another. For example, triggering a communication on their new perks when your customer goes from ‘Bronze’ to ‘Gold’ on your loyalty program.

• Detect or anticipate behaviours and react with the right offer.

• Create campaigns with dynamic and personalized content.

• Follow the evolution or history of defined groups, and filter your campaign reports to see how they respond.

Then go beyond ‘first name’ to personalize communications using your customer’s ‘pet name’, ‘birthday’, ‘personalized coupon’, ‘loyalty information’ as well as their ‘preferred communication channel’. Any information you capture.