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Product recommendation: use cases for a winning CDP + MA duo
Why and how does the combination of a CDP (Customer Data Platform) with Marketing Automation form a powerful solution for creating customer engagement as well as upsell and cross-sell opportunities?
Here's the replay of our Activation talk with Raptor - Product recommendation: use cases for a winning CDP + MA duo and discover:
What's behind the term "CDP" and product recommendations?
Why and how are product recommendations the best ally for up-sell and cross-sell opportunities?
How can you engage/reactivate customers, and what elements can you employ?
How does this translate into tools?
What indicators should be measured?
→Discover concrete use cases of what a CDP (Customer Data Platform) combined with MA (Marketing Automation) offers to brands, and how to build it into the platforms.
Watch the replay
Watch our session hosted by two members of the QNTM* group: Jonathan Wuurman, VP Marketing at Actito, and Jeppe Godske Olsen, Director of Partner Management at Raptor. They shared their field experience and technology knowledge to concretely illustrate, with examples, the role of a CDP combined with a marketing automation tool in customer activation. Don't miss this opportunity to relive the captivating exchanges between our two experts!