Our clients are facing a range of challenges during this time. Store closures mean many have had to scale their online sales quickly. Whilst others have had to cope with overwhelming demand for those essential items. Some face uncertainty as their revenue streams have been cut.
As we all spend more time away from our usual lives, necessity has driven new consumers to embrace digital channels like never before, and it will quickly become second nature. So, whether we’re talking seasoned online shoppers or not, the home demand economy is here to stay, and brands will need to adapt.