With millions of tickets sold per year, the amount of data available to CGR Cinémas is an exceptional basis for constructing successful personalisation scenarios.
Thanks to fully customizable APIs and Actito's models, the group was able to integrate all the data it had on a single platform.
This allowed not only to centralise and unify the available data but also to process upcoming information in real-time, regardless of its origin (the 73 cinemas, Allociné, etc.).
The configuration of this data coupled with the integration of customer data thus enabled CGR Cinémas to succeed in more precise targeting in its campaigns, generating record opening and reactivity rates.