Ciné Télé Revue implemented A/B testing into its marketing strategy very early on, allowing them to learn a great deal about online consumer practices and better target the expectations of each niche. Every marketer knows it: knowing your users helps you better understand their needs and expectations in order to meet those needs in a relevant and personalized way. Since every medium is unique with a specific role, the marketing strategies implemented vary. In order for each format to be personalized, Ciné Télé Revue regularly sends newsletters. For two years, Ciné Télé Revue has counted on the automated marketing solutions offered by Actito, making it possible to enhance the commitment of subscribers by personalizing their content.
By combining collaboration and agility, ACTITO and Ciné Télé Revue work together to use the database to the fullest, in order to offer a personalized and efficient customer experience. This new path has helped them to achieve their goal. Today, Ciné Télé Revue is proud to offer a personalized multi-channel customer experience, reaching their two main target audiences optimally: readers aged 40-45 who are more keen on the print format and readers aged 35-40 who are more used to the functionalities offered by the website and mobile app. The content marketing strategy has also evolved, now offering recommendations written by experts in its magazines, which are then adapted for a digital format.