Since 1957, the Colmar restaurant chain has become a household name in Belgium and France. From Brussels, Colmar expanded deeper and deeper into Belgium, until it decided to make a name for itself to its southern neighbours. The company now has 4,6 millions customers/year, 18 restaurants in France under the name Crocodile (named after the locomotive model found in the restaurants) and 6 Colmar restaurants in Belgium.
As a family business, Colmar manages to reinvent itself regularly. After all, this is the major challenge: the customer is constantly changing, with ever higher expectations and demands. At a time when people are more concerned about their food and where it comes from, it was important for Colmar to be closer to the customers and to grow with them.