Customer activation and marketins automation
Marketing automation comes as an answer to the ever-evolving expectations of both customers and marketing professionals.
Aiming to improve customer experience and strengthen customer relationships, the practice of marketing automation is augmented thanks to the personalization of content and communication channels. Such personalization is the key to matching customer preferences through bespoke actions.
Regardless of the industry, the focus must remain the same: access to the right information at the right time, whilst leveraging omnichannel capabilities for a seamless customer experience. The latter is possible through digital behavioral analysis. Indeed, the automated capturing of user web behavior data, its analysis, and the resulting trends make it possible to adjust the responses sent to users depending on the profile.
This white paper, constructed in collaboration with Colombus Consulting illustrates the different scenarios and possibilities available through leveraging marketing automation. Get inspired through client success stories (Damart and Retraites Populaires), by discovering the goals they had set, the challenges they have taken up, the results they have obtained, and the future projects they're undertaking.