The upgrades you get from us as a holiday gift for 2019 are going to put you at the tip of your seat. We hand you the possibility to add purple tables to your data model all by yourself, to increase the richness of your customer data exponentially. Because those tables need to be fed with delicious data, we also introduce our integration with Zapier, allowing you to connect API's with your fingers up your nose. Last but not least, we proudly present you Bynder, our partner of this session. Their Data Asset Management system will make sharing and distributing content a whole lot easier for you.