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Environmental engagement: are we heading towards more responsible consumers and brands?
Learn how to involve your customers in your eco-responsible development strategy, thanks to these use cases and practical tips. This is more important than ever, both for our planet and your business.
The prerequisites for responsible marketing
In this e-book you will find:
- A definition of ecological marketing: what it means and why it's so important for today's consumers... and our planet!
- Clear, concrete examples of green marketing strategies to inspire you and steer you away from the pitfalls of green-washing.
- Internal and external communication strategies to gain coherence and trust with your target audience.
- A reflection on the direction to give marketing today, which questions both our individual and collective responsibility.