A welcome email helps you welcome new clients/subscribers by reminding them of the advantages of your CRM program, brand values, etc. It is the type of campaign your clients expect, which explains the average open rate of almost 57% (source: Experian 2018), improving engagement estimated at 33% (source: ExpertSender 2018). The scenario trigger could be subscribing to a newsletter or a first purchase. For example, at Actito, a welcome email sent after a first purchase accounts for an open rate of 45%. (Open rate average observed in 2018 with our clients having implemented these programs on the email channel).
Transactional email: a lethal weapon in the customer relationship
This guide will help you better understand transactional email, why this is different from email marketing and why you should focus on its delivery.