Success Story

Success story : Hyundai

Centralize customer data and maintain dialogue throughout the lifecycle of its vehicles.

Success story : Hyundai

Hyundai is a major player in the global automobile industry, with almost 500,000 vehicles sold a year in Europe and 28,000 new license numbers a year in France. The company also boasts a range of renewed and modernized vehicles, of which almost 80% are of the new generation. Hyundai has more than 180 points of sale in France and an undeniable presence in the world of automobile innovation.

The French branch of Hyundai chose Actito to implement new tools within the scope of its cross-channel client marketing strategy. During an Actito event, Jean-Baptiste Giraud, Digital & CRM Manager at Hyundai Motor France, shared the company’s experiences.

A quick summary

8 weeks of implementation 8 weeks of implementation Background

8 weeks of implementation

7 automated marketing programs 7 automated marketing programs Background

7 automated marketing programs

35 automated scenarios 35 automated scenarios Background

35 automated scenarios

+35% appointments scheduled +35% appointments scheduled Background

+35% appointments scheduled

1

Client Background

Client

The fourth biggest automobile builder in the world ! Hyundai is a major player in the global automobile industry, with almost 500,000 vehicles sold a year in Europe, of which almost 80% are of the new generation. Hyundai has more than 180 points of sale in France and 320,000 vehicles, with an undeniable presence in the world of automobile innovation.

2

Objective Background

Objective

The objective was to implement automated programs at key moments in the lifecycle of vehicles. The lifecycle of the automobile sector is quite unique: a client keeps their car 3, 4, 5 even up to 8 years. Hyundai’s goal was to implement automated reminder programs at key moments in the lifecycle of sold vehicles and to be able to enter in a dialogue with all their buyers.

To do so, the new marketing automation solution needed to be able to centralize all the data of each client and their car, and take into account their preferred channel of communication. Hyundai was also looking for an easy-to-use tool that required little technical knowledge and a quick implementation. They chose Actito to implement new tools within the scope of its cross-channel client marketing strategy.

3

Solution Background

Solution

The solution was highly personalized and automated reminder campaigns linked to post-sale service. Hyundai now uses the Actito solution to manage a centralized and easy-to-use client database, and to create relational marketing campaigns.

Thanks to an active follow-up of the Actito teams, it took only eight weeks to install and activate the first scenarios. Afterwards, two half-days were needed to learn to use the platform and produce various scenarios, from the simplest to the more complex ones.

4

Result Background

Result

Today, Hyundai’s marketing campaigns are mainly aimed at automatically sent messages inviting clients to make an appointment for car maintenance after buying: first tune-up, tire change, etc.

The various target groups are reached through a multi-channel logic. Up until now, 35 automated scenarios have been created. Contact people for which Hyundai does not have the e-mail address or who have not made an appointment with the dealer after receiving an e-mail reminder will receive a personalized text message, activated by an Actito scenario. Should Hyundai not have the client’s mobile phone number, the scenario can notify the call center using the client’s landline number in order to make an appointment. These solutions have helped acheiving a 35% increase in appointments.

The collaboration between Hyundai and Actito
The collaboration between Hyundai and Actito