Hyundai is a major player in the global automobile industry, with almost 500,000 vehicles sold a year in Europe and 28,000 new license numbers a year in France. The company also boasts a range of renewed and modernized vehicles, of which almost 80% are of the new generation. Hyundai has more than 180 points of sale in France and an undeniable presence in the world of automobile innovation.
The French branch of Hyundai chose Actito to implement new tools within the scope of its cross-channel client marketing strategy. During an Actito event, Jean-Baptiste Giraud, Digital & CRM Manager at Hyundai Motor France, shared the company’s experiences.