Hyundai is a major player in the global automobile industry. With almost 500,000 vehicles sold yearly in Europe, about 28,000 new license numbers are added annually in France alone. The company also offers a range of renewed and modernized vehicles, of which almost 80% are of the new generation. Hyundai has more than 180 points of sale in France and undeniably influences the world of automobile innovation.
The French branch of Hyundai chose Actito to implement new tools within the scope of its cross-channel client marketing strategy. During one of Actito's biggest events, Jean-Baptiste Giraud, at the time Digital & CRM Manager at Hyundai Motor France, shared the company’s experience and how they succeeded in implementing their strategy.