New French unicorn founded in 2008, iad is a key player in the real estate sector. The company is bringing a fresh air of digitalisation to the atmosphere with its peculiar way of perceiving and approaching real estate. Extensive knowledge of local markets and economies of scale are the company's main pillars for reducing costs and distances for both its independent agents and clients.
The backbone of this unicorn's business model relies on the interconnection of Real Estate, Digital, and Network Marketing (MLM). Nowadays, the company counts more than 400 employees in 6 different countries, more than 17,000 independent advisers, and 70,000 properties posted online. Thus allowing it to generate a turnover of around 405 million euros in 2021.