Actito, the alternative to Marigold Engage for simplified and personalized campaign management

As a result of the acquisition of Belgian publisher Selligent by the American group Marigold, Marigold Engage is a feature-rich marketing automation platform. It allows to cover many use cases, from sending cross-channel campaigns to managing personalized customer journeys.

An undeniable functional richness

Marigold Engage allows to cover many use cases in digital marketing:

• Sending email, SMS and push notification campaigns

• Managing automated customer journeys

• Advanced audience segmentation

• Content personalization

This functional richness may seem attractive to companies looking for an all-in-one solution. However, it often comes with a technical complexity that can hinder the adoption and effective use of the platform.

Advanced technical skills required

To fully leverage Marigold Engage's capabilities, advanced skills are generally required:

• CSS knowledge to customize email appearance

• Scripting skills to condition and personalize content display

This technical complexity can limit the autonomy of marketing teams, making them dependent on IT resources or external partners for tasks that are nevertheless essential to their business.

Hidden costs to consider

Setting up sophisticated campaigns or advanced personalizations on Marigold Engage often requires:

• The intervention of specialized implementers

• Costly specific developments

• Significant implementation time

Ex. From setting up a dormant profile reactivation scenario or a simple welcome, you will regularly need to call on the implementer or support. Imagine for advanced personalizations that require specific developments, which can be costly in money but especially in time.

These elements can significantly increase the total cost of ownership of the solution and slow down the implementation of your marketing strategies.

The question of data sovereignty

Following its integration into the American group Marigold, legitimate questions may arise for European companies concerned about the sovereignty of their data. Indeed, the GDPR and European regulations on the protection of personal data impose strict requirements that not all solutions are able to guarantee in an equivalent manner.

At Actito, we understand these concerns and that is why we have chosen to remain a European company, thus guaranteeing our customers full compliance with the regulations in force.

At Actito, we have chosen a different approach. Our marketing automation platform is designed to combine power and simplicity, allowing marketing teams to regain control of their campaigns without sacrificing advanced personalization capabilities.

An intuitive interface for quick adoption

Our user interface has been designed to be intuitive and accessible:

• Drag-and-drop campaign creation: Easily design your emails, landing pages and customer journeys without technical knowledge.

• Visual editor: What you see is what you get, without the need to code.

• Pre-designed and customizable templates: Save time by starting from proven models that you can adapt to your brand image.

This "no code" approach allows your marketing teams to gain autonomy and agility, quickly responding to your customers' needs without relying on IT resources.

Actito is a great tool; it has everything you need and more from a marketing automation perspective, and setting up marketing automation flows is easy thanks to its intuitive user interface. Actito's level of support is also remarkable. The team knows their product very well and is always happy to provide support. - Pádraig W.

Unlike Marigold Engage which requires technical skills, Actito makes personalization accessible to everyone:

• Visual segmentation: Create complex audience segments using our intuitive graphical interface.

• Dynamic personalization fields: Easily insert customer data into your messages, without code.

• Conditional content: Adapt the content of your communications according to the characteristics of each recipient, all in a visual way.

Our platform allows you to fully exploit your first-party data to create truly personalized customer experiences, without technical barriers.

Ex. Jonathan is a customer of an online bookstore. The bookstore noticed that Jonathan often visits the site on Sunday mornings. They also notice that he prefers to receive notifications on his mobile rather than emails. The bookstore also knows, thanks to his purchase history and wish list, that he is a fan of Scandinavian crime novels. On Sunday morning at 9am, Jonathan receives a notification on his mobile app: "Hello Jonathan, we thought the new Nordic thriller 'The Shadow of the Fjord' might appeal to you. Plus, enjoy 10% off this weekend! Discover now."

Actito facilitates the implementation of consistent multichannel marketing strategies:

• Visual orchestration of customer journeys: Create complex engagement scenarios across different channels (email, SMS, push, web, wallet,...) in an intuitive way.

• Omnichannel consistency: Ensure your messages are consistent regardless of the point of contact, thanks to our customer profile-centric approach.

• Real-time activation: React to your customers' behaviors in real time to maximize engagement.

Commitment to data sovereignty

With its European roots, through its integration into the QNTM group, Actito also offers all the guarantees in terms of data protection, a crucial issue for many companies.

• Data hosting in Europe: Your data remains on European soil, guaranteeing its protection.

• Integrated consent management tools: Easily comply with GDPR consent requirements.

• Total transparency: We offer you complete visibility on how your data is processed and stored.

Finally, by choosing to join the QNTM group, a leading European player in marketing technologies (Martch), Actito reaffirms its commitment to data sovereignty and compliance with European regulations such as the GDPR.