In order to target their customers' needs and to communicate with them, MaxiToys called on our service in marketing automation. The chain of stores, already present in Belgium, France, Switzerland and Luxembourg, is also present on the Internet. While they already had their webshop for some time, MaxiToys soon found out that their e-commerce was not efficient enough and wanted to maximize its usage. From this observation, MaxiToys developed the aim of improving its digital presence. After all, a webshop is a mine of information and data.
Questions arose on how to deal with these datas, which were rich yet also complex. How to use them efficiently in order to create campaigns that would personalize the offers and the messages? How to develop these campaigns in multiple channels? How to obtain a complete reporting about them? And how to make sure that these marketing automation initiatives would work in the long run? MaxiToys was able to answer these preoccupations thanks to our marketing automation platform and our constant and attentive presence.