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The banking sector is not the first sector that comes to mind in the context of a relationship strategy, personalized campaigns and marketing automation. And yet, sending relevant messages at the right time is crucial in marketing, including for banks.
Since 2006, Deutsche Bank’s Belgian subsidiary has risen to the challenge, successfully developing personalized and automated targeted campaigns. Philippe Etienne, co-Head of Client Communications at Deutsche Bank Belgium discussed the bank’s success story with Gondola Magazine.