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Actito focuses on "augmented intelligence", an approach that aims to enhance marketing performance while maintaining essential human interaction. This strategy is based on machine learning, best practices, and sophisticated algorithms to assist users in their daily tasks, focusing on creativity and efficiency.
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Product Release: Focus on AI and Much More!
The constant evolution in the field of marketing automation necessitates agile integration of innovative technologies such as artificial intelligence, while remaining centered on human aspects. Practices such as optimizing push notifications, strategic audience management, and rigorous control of ETL (Extract, Transform, Load) processes are essential to stay competitive in a rapidly changing marketing landscape. These developments highlight the importance of a holistic approach that embraces advanced technology alongside a deep understanding of user needs, paving the way for more effective and personalized marketing solutions for the future.
Towards the Future with Actito: Redefining AI and Marketing Automation
Integration of Artificial Intelligence (AI)
Optimization of Push Notifications
Actito manages two types of push notifications: web push, visible in an internet browser, and mobile push, displayed on phones. These notifications are adapted to work both en masse and in a scripted manner, offering personalization based on data available in the user's data model. This feature effectively reaches users while respecting consent constraints.
Audience Management
In Actito, audiences are lists of profiles that can be synchronized with social networks like Facebook and Instagram. This feature allows for targeting precise audiences for advertising campaigns, relying on detailed information stored in Actito, such as social data and transactions. This approach optimizes the advertising budget by increasing targeting relevance and conversion.
Product Release: Focus on AI and Much More!
Join Emilie and Jonathan to discover the latest evolutions of Actito, shaped by your valuable feedback! Let's dive into AI, push notifications, audience management, and control over your ETLs together. No jargon, just concrete improvements demonstrated live.
Again, we want to thank all of our users for the positive reviews we received on G2 crowd. It motivates us even more to deliver the best customer activation platform any marketer could wish for. If you haven't shared your opinion about Actito yet: please do. It helps us determine what can be better, and what makes you shine the most.