As a marketer, measuring the ROI of your actions and the real impact of your marketing efforts is essential in order to control the success of your actions and to be able to adapt them. The GOAL application allows you to identify the people who visit your website and to retrieve information about their behavior on your site: page visits or transactions. All this information helps you to capture the interest of prospects and customers who visit your site.
At Actito, we offer two types of goals in our platform, similar in their technical aspect since both work on the basis of a cookie and a script deposited on one or more pages of your website.