Active for a long time and with more than 1,200 employees in Belgium and more than 11,000 volunteers, the Belgian Red Cross is a benchmark player in the field of humanitarian action and a customer who marks the minds of the very important values that she wears. At the time, the Red Cross required structure among its data obtained via forms, donations of meaning collected on paper, everywhere. Its audience, made up of financial donors but not only, but also volunteers, partners, etc.