RTBF and its communication in times of crisis

Today, RTBF successfully operates 5 television channels and 10 radio stations. It also has an essential online presence via multiple web series, applications, etc. as well as a strong presence on all social networks. The challenge for an operator such as RTBF is to consolidate its online and broadcasted presence and bring its content to life in a constantly changing digitalized world. To help RTBF overcome these challenges with success, Actito actively takes part in its marketing development projects, closely supporting RTBF data and marketing teams.

For Activation Day 2022, Pierre Dubois, CRM Manager at RTBF and Samuel Profumo, Chief Data Officer at RTBF tell the story of the collaboration between Actito and RTBF, which allowed them to "create a relationship" with their audience.

Discover the video in French