Success Story

Success Story : Auchan, a brand of Groupe Auchan Retail, has chosen ACTITO to personalize its marketing communication with customers and put an end to the useless messages that pollute mailboxes.

Success Story : Auchan, Auchan Retail’s hypermarket brand, which has more than 260 points of sale in France, has chosen ACTITO, the agile marketing automation platform, to develop a personalized marketing approach for its customers, that is 100% tailored to its needs.

A win-win partnership for an improved multi-channel strategy

The teams were convinced that ACTITO’s teams were by far the best choice because of their extensive expertise in relationship marketing and their capacity to help companies better engage with their customers.

« The agility and powerful functionality of their solution combined with a real multi-channel approach (email, web, mobile, etc.) for the automation of marketing processes ultimately convinced us. The platform’s main assets are that it is quick to implement, can be easily integrated in our (customer) information system and offers a great user experience. The tool is very user-friendly, making it a perfect solution for our operational teams », Géry Duvet, Directeur E-commerce at, said.

« We are excited to work with We are convinced that we can provide efficient support to their teams for this strategic project but also think that the partnership can be mutually beneficial as we share the same vision on the challenges, both present and future, of multi-channel marketing », Daniel Lalic, Business Manager ACTITO France, explained.

Establishing a relationship of trust between the customer and the brand

Email marketing is’s primary communication tool for targeting its customers. wants to switch to personalized messages, using customer data to improve customer experience, engagement and satisfaction. By using ACTITO, the leading marketing automation platform in France, the brand can now propose personalized offers that are perfectly tailored to its customers’ habits. This strategy will help the brand develop a real customer relationship over the long term.

« Actito will allow us to put in place one-to-one scenarios for all of the key moments where a customer interacts with us and during the path to purchase journey. Analyzing the results of these campaigns and scenarios will help us make constant progress and ensure that our marketing campaigns evolve to ensure continuous improvement», Géry Duvet added.