The Mobile Wallet is simple!
First, because it is a native application, pre-installed by Apple (Apple Wallet available on iOS) and easily downloadable from Google Play on Android (Google Pay).
Originally designed to facilitate contactless payment thanks to the digitization of credit cards, the Mobile Wallet now offers a wide range of possibilities. Loyalty cards, coupons, invitations, transport tickets, third-party payment cards, show tickets… All traditional print marketing media can be dematerialized. The Mobile Wallet is not limited to the loyalty program.
With just one click from their mobile, consumers can access the latest news from a brand, its loyalty benefits or its boarding passes. There is no risk of losing or forgetting your loyalty card, no annoyance associated with connecting to the customer account ... It's magic, we swear!
For marketers, this is a great opportunity to be present on their targets' phones on a daily basis. And it’s not complicated to set up! To install a card in the Wallet, the target simply has to click on the URL communicated by the brand (in a confirmation email, on a landing page, in an SMS, on a Social Media post, etc.) or to scan a Specific QR code (on a point of sale poster for example).
What about the GDPR? Don't worry: by adding your passes to their Mobile Wallet, your audience agrees to receive updates and push notifications related to these passes.