Both Actito and Emarsys feature an advanced data model that centralises your customer data. While they would tick off the same box in a feature list, there is still a fundamental difference. Since Emarsys aims for specific sectors, data models are pre-configured, with a defined set of data points you can work with.
Any customization beyond this would require setting up your own separate database, accessible only using SQL queries. While developers are very familiar with SQL, the typical marketer isn't.
With Actito, however, you decide what your data model should look like, without having to build extra databases on the side. You can adapt it as you go, so that each new opportunity can be seized the moment it presents itself. All the data is there to use thanks to the no-code targeting module, available to all Actito users, with or without technical knowledge.
We believe technology should empower you to test and capitalise bold new ideas, rather than narrow your options to a set of generalised, tried and tested approaches. Actito’s flexibility is perfect for testing new data sources and exploring innovative personalisation – in a matter of days, with minimal need for interventions from IT.