At the heart of the Actito solution lies the Datamart. It gives you a complete all-round picture of individual customers and prospects: subscriptions, transactions, web visits, abandoned baskets and their contents, in-store purchases, and more.

The Datamart captures and consolidates data from cash registers and other retail sources to track key interactions, transactions and conversations on the customer journey. The more you use this powerful tool to get to know your customer, the easier it becomes to target them with offers that uniquely match their pocket and their lifestyle.

Getting the right message to the right person at the right time, and through the right channel, has never been as easy and intuitive.

Whether it’s e-mail, SMS, push, print or call center, you’ll pick up an understanding of when and how customers choose to interact with you. And then target them with offers that come just at the right time. Customized communication adds impact, boosts sales and improves customer satisfaction.

You don’t have to be a tech expert to exploit Actito’s intuitive tools. Build a few scenarios to test alternative ideas and then grab one of our ready-built marketing programs to make it happen : welcome, loyalty, recurring purchases, up/cross-selling offers, and more. Actito makes it easy to reach and appeal to customers, any time, anywhere.

What really makes your customers tick? What do they need and expect from you? What’s the best way to reach them? What’s going to make the choose you over the others? Detailed reporting against whole range of criteria enables you to shine a light on on potential new engagement opportunities and, importantly, any that you missed. Corrective strategies and novel ideas for engagement can be fully researched, refined and costed before launching them to consumers.

However smart, we don’t think technology is ever enough on its own to deliver optimal results. That’s why we put a whole team of experts at your disposal, whenever you ask, to help you make the most of our intelligent platform. Whether it’s to streamline integration, resolve issues with deliverability or provide operational support, more than 200 Actito specialists are on hand to make sure you succeed.

With data centers located in Europe and functionality specifically designed to meet the requirements of GDPR (right to be forgotten/portability of data), Actito is the European software that sets the example!