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Think big, start small, but not too small. After four weeks of setup, you not only get access to the Actito platform, but also to the most crucial customer journeys in retail. These pre-configured assets kick-start your customer activation efforts with tactics proven over more than 20 years. With its relational data model, Actito allows you to add new data points and sources with ease.
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Boost customer lifetime value and grow your brand
Consumers have a huge choice of online and high street retailers to buy from. While it’s important to engage new customers, selling a product to a first-time buyer costs five times more than persuading and selling to an existing customer. Successful retailers invest in adding value and creating an experience that encourages existing customers to keep coming back for more. They know how to prolong a customer's lifecycle and how to increase his/her lifetime value.
With Actito for Retail, you can do the same. You can make sure that customers engage enough with your brand to make up for their acquisition cost and contribute to the growth of your business.
Three reasons why Actito does it better
Scalability
Flexibility
Where a lot of platforms stick to a one-size-fits-all approach, Actito puts you in the driving seat. You can tailor your entire data model to your specific needs and add any channel you like to meet customer expectations. No two retailers are the same, so why settle for a tool that limits you to the same campaigns as your competitor?
Accessibility
A solution with this much flexibility usually comes with a hefty manual. Built for non-technical marketers, Actito offers great autonomy to those who want to be quick on their feet and improve as they go. Instead of bothering IT with basic tasks, you can sit together, and build your own genius campaigns to create experiences your customers will never forget.
Prove your impact
Before marketing can start to sell, it needs to be sold to management. You want to be perceived as a profit center, not a cost center.
It's hard to show the value of your work to internal stakeholders with bland Excel files and endless tables. Your job is to stimulate the aha-moment in people, whether that's your customer or your boss.
With Actito's Marketing Intelligence, your achievements come to life in vibrant data visualizations. Dynamic dashboards allow you to translate every bit of data into valuable insights, showing the full impact of what you do every day. An image says more than a thousand words.
Why the marketing operator loves it
True customer experience comes from relevancy. Without personalisation, especially right-time personalisation, you will be unable to meet the expectations of today's discerning customer.
Actito gives you a unique competitive advantage, thanks to a dedicated data model built for customer activation. You can design automated, multichannel customer journeys with incredible precision and personalisation. Just perfect for giving customers the confidence to stick with your brand and keep coming back for more.
Olivier Danhier
Actito has mastered a difficult challenge: build a powerful and complete CRM while keeping a super user friendly platform for the end user. They have succeeded in doing this by working closely with and listening carefully to the marketers using their tool.
Why the technical operator loves it
Digital marketing is about so much more than consolidating lists, exporting Excel files and helping out the marketing team with SQL-queries. It's about building the perfect marketing stack, an ecosystem that drives revenue consistently. Actito is built for best-of-breed, which makes it easy to connect to other data sources and channels, through connectors, API or FTP. Since marketers are now less reliant on the technical operator, the latter can now use his time to explore innovation, to boldly go where no one has gone before.
Why the marketing director loves it
As a manager you quantify your team's performance and demonstrate real returns on investment. Aside from the exhaustive reporting dashboards that come with the Actito platform, there is always a human aspect to your success story. Whether you work with an agency or directly with your dedicated Customer Success Manager, your teams can always count on someone to make them shine within and beyond the organisation.
Wim Lenaers
Possibilities from the Actito-tool seem to be unlimited. We haven't had 'no' as an answer on any of our questions. The hyper-personal service is amazing. Both by phone and in live-meetings, worth every penny.
Our Success Stories: Retail