At the heart of the Actito solution lies the Datamart. It gives you a complete all-round picture of individual customers and prospects: subscriptions, transactions, web visits, abandoned baskets and their contents, in-store purchases, and more.
The Datamart captures and consolidates data from cash registers and other retail sources to track key interactions, transactions and conversations on the customer journey. The more you use this powerful tool to get to know your customer, the easier it becomes to target them with offers that uniquely match their pocket and their lifestyle.