Multichannel campaigns through Actito

Multichannel marketing: engage all your audiences

You don't keep in touch with family and friends just by email do you? So how is that any different from building relationships with your customers? Proficient marketers know exactly the channels to use in any given situation, while maintaining their brand's tone of voice in every message.

Actito provides a platform from which to orchestrate your multichannel strategy into a symphony of personal, automated customer experiences.

Each channel should translate your powerful data model into meaningful conversations with your customers.

Multichannel, multilingual

Actito was born in Belgium, a country with three native languages, each branching off into an array of dialects and variations. It’s home to the capital of Europe, where more than 24 other languages are spoken, including Spanish, also the second most spoken language in the US.

Language is one of the most fundamental personalizations you can offer to your customer. However, building content to reach an audience speaking different mother tongues can take a long time without the help of a multilingual message editor.

For Actito users, this creates a real opportunity in every channel for truly connecting with their audience. They get to speak the same language as their customers without a major translation effort.

Maximum deliverability

Did you know that your email conversion rates depend largely on your deliverability?

Without a good reputation with Internet Service Providers (ISPs), your emails will end up in spam. Fortunately, Actito has thought of everything: scalable infrastructure, optimization features and a top-notch deliverability team!

Supercharge SMS

As most people's chat messages arrive in message applications like Whatsapp, SMS has become an open playing field for marketers who master this channel. Send personalised one-off SMS messages to a selected audience or integrate them in a customer journey for automatic sending.

The right SMS at the right time can be a real game changer when it comes to customer experience. Links are shortened and tracked, making it easy to measure and follow up accordingly.

Social, push and more

Fuel your social campaigns with lookalike audiences based on your most faithful customers in your database, or trigger the kind of push messages that really hit the spot. With Actito, you have full control of your first-party data, as well as the capability to activate that data through any digital channel in your stack.

Mobile Wallet

You can perfectly manage your loyalty program in Actito, but why not take it two steps further? Leverage the mobile wallet to provide updates on event tickets, gift cards and personalised coupons. Enhance customer experience with geo-localised interactions and drive revenue through original and engaging loyalty programs, all coordinated from the Actito interface.

Personalized web experience

Your website is your storefront, where you can engage with every person that enters. Above all, it must deliver the right message to each and every visitor. Actito's web personalization allows you to make your customer 's visiting experience both fruitful and memorable. Any data coming from your website can be leveraged and activated in a powerful yet easy way.

Forms: your conversation starters

A multichannel conversation without questions is just a monologue. If you want to know who your audience is, you need to be able to ask for info in a light and frictionless way. Actito's forms are easy to build for any situation, like NPS, a preference center or a simple poll. You will find it’s a real icebreaker when you want to collect valuable customer insights.

Go beyond the classics

Marketing automation should go beyond the classic multichannel mix, whether it's for ecommerce, physical retail or any sector. With all the noise happening in our phones and computers, you can bring genuine relief through channels where personalization opportunities are still wide open.

Send a personal printed thankyou card on your customer’s first anniversary with you. Better still, have them called by your call center agents, who will have all the necessary information at their disposal. That's how you show that your brand knows every single one of its customers.

Make it yours: integrations

Every brand has a unique set of channels to engage and convert customers. You don't need to be limited by the channels offered by your marketing automation tool. Take a look at our integrations page or our developers portal. You’ll find that we play well enough with others for you to supercharge whatever channel you wish to use.