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OPTIMIZE YOUR REACH THROUGH YOUR CUSTOMERS’ FAVORITE CHANNELS
To boost brand affinity and trust, it’s important to interact with customers using their preferred channels, anytime, anywhere. Build loyalty by establishing a special relationship with them and then measure the impact of each campaign using our multichannel performance reports.
Creating single or multi-lingual emails has never been so easy, thanks to our editor and its intuitive progress bar. Choose one of the many templates available in the library or one of your own and then define the sender, the subject and your target. Once your text, personalized content and images are inserted, all you have to do is test your email and send it. How easy is that?
Want to take personalization one step further? Use conditional content based, for example, on buying behavior or contextual data (geolocation, weather, etc.). All data available in Actito can be used without technical knowledge.
SMS
The mobile phone offers a range of possibilities to improve the customer experience, with SMS as a primary and popular communication channel.
To personalize your SMS communication, you can use all the information available in your database, including the date of purchase, stock details or the value of the last purchase.
You can also insert a short URL in your message to link to a personalized homepage or choose a transactional SMS to receive priority treatment.
SMS
Push
Push is another really useful channel enabled through the use of web and phone apps. Consumers give you permission to let them know when you have something important to tell them, adding another layer of relevance to your communication. Your messages pop up at just the right time on their phone or web browser.
Push
Never overlook the impact of a personalized paper campaign. Use this to make the relationship uniquely personal. Customers will appreciate that you’ve taken the time to write to them and make an offer that is timely and relevant.
Call center
In banking, insurance and other globally delivered customer services, the call center plays a vital role in customer engagement. Actito allows you to integrate your call center into your digital marketing strategy to better meet the expectations of your customers.
Call center
Social
Social media adds an informal, friendly and conversational touch to your marketing communications. Facebook, Instagram, Twitter, LinkedIn and more are hugely popular and in daily use by large numbers of people. To get social, export your contact lists and import them directly into networks that your customers enjoy using wherever they are.
Social
The Actito engagement score enables you to see, at a glance, how your multichannel campaigns are performing and how, specifically, they impact sales. This score is calculated according to the recency of digital interactions, over any mix of channels, and for each and every customer on the database.
Actito gives you access to very accurate reports to analyze the impact of your multichannel campaigns and design campaigns that use the channels that deliver the most impact. Each channel has its own reporting interface to give you open rates, clickthrough rates, unsubscribe rates, deliverability, all watchable in real time.