Develop an intuition for customer needs
A rich and structured data model fuels the entire customer journey, enabling you to build accurate profiles and design effective campaign scenarios to deliver lifetime value for customers. Building, maintaining and exploiting a knowledge base of such scale and complexity is often difficult and time-consuming. But you’ll find it surprisingly easy with Actito.
With Actito you don’t have to worry about how your model is structured or the growing complexity of the data over time. Actito collects the relevant information in a centralized, integrated and GDPR-compliant relational database. Evolve your multi-table data model over time as your customer knowledge grows, so you can evolve your data model to reflect a vast range of sociodemographic or family information (names and surnames of children, dates of birth ...) collected through loyalty program, web and cash interactions. And more.
On one screen, you can view your entire multi-table data model and access all your data including any generated by your multichannel campaigns or collected using Actito forms. You can also, from the Datamart Studio, create or adapt your data tables.
Once cleaned up, your database can be quickly imported as an Excel file using the intuitive progress bar. Actito also supports form capture and an API to meet the most demanding expectations. Once your data model is powered up, you only need to define an initial test group to start talking to your contacts. It’s that simple.
Our multilingual forms allow you to keep your database up to date and keep listening to your customers. Use them to collect a wide range of declarative data as well your customers’ communication preferences and interests. You can also develop satisfaction surveys and quizzes to gather yet more information.
Segmentation has always been central to any good marketing strategy. By splitting your audience into certain categories, you can gain a deeper understanding of each segment. Recalculated regularly, segmentation allows you to adjust your communications according to the value of each segment (such as, a small casual customer compared with a regular customer). Once implemented in Actito, any life cycle or recency, frequency and monetary value (RFM) changes will be automatically detected, triggering an automated campaign.
Actito makes executing SQL queries a thing of the past. Today, any marketer can, thanks to our intuitive and autonomous interface, quickly and accurately identify the right person to target, based on Actito’s declarative, navigation, multichannel engagement and transactional data. All available to cross-reference in order to meet the full expectations and needs of your customers.
Marketing success is measured by the scale of your impact. The Actito engagement score enables you to demonstrate how your actions actually influence sales and turnover. At a glance, you’ll have a global view of all your campaigns and their impact in terms of commitment. The score is calculated on the basis of the recency of digital interactions on a combination of channels and is available for each customer as well as segmented groups.
Over time, your customer knowledge will just get better and better. Their buying habits and preferences will hold no secrets. Export your data, analyze it in depth and integrate it with other solutions in your marketing stack. Identify the optimum filters through our export application and make sure the data is wholly relevant and compatible with your third party tools.
Analyze your key figures in real time and follow the evolution of your database, the impact of your multichannel campaigns (email, SMS, push notifications etc.), the rate of completion, conversion or satisfaction, and adjust your marketing strategy to get the best ROI. Our intuitive dashboards and campaign reports will soon make you a superhero.
GDPR came into force in 2018 to ensure widespread corporate compliance and responsibility for customer data protection. Respecting the consumer and their personal information has always been paramount in our European data centers. GDPR-compliance is something you can take for granted with Actito, with features accessible directly in the interface, including: right to be forgotten, data portability, and validation reasons for collection and storing personal information.