Track and analyze your performance
Measure the impact of your marketing campaigns and programs at any time with our clear dashboards and comprehensive campaign reports. Actito allows you to analyze your results at all levels and, if necessary, adapt your strategy swiftly and easily.
The Actito dashboard is your go-to place to understand and boost the impact of your marketing actions. View, in the blink of an eye and in real time, the performance of your latest multi-channel campaigns in terms of open rate, click throughs, unsubscribe and more. Check how many scenarios have been executed and their impact on your customer engagement rate. Seeing all the action in front of you gives you the opportunity to quickly change track, adjust your strategy in real time, in line with customer demand and service expectations.
Measure the impact of your marketing actions using our comprehensive campaign reporting module. Watch your database grow, keep track of new contacts and subscribers, analyze their socio-demo characteristics, segment movements, and more. You can also examine your performance by channel (email, SMS, push, and so on).
Why not filter your results by segment to measure specific impacts, such as A/B testing? All the data is exportable for further sharing and analysis to give even greater insight into customer behavior.
Take a closer look at your campaign performance with advanced, interactive dashboards built with simple drag & drop – and get an overview of your marketing results in no time. Thanks to extensive APIs, Actito integrates with the most powerful tools in the field of Marketing Intelligence, like Tableau and Cumul.io.
Getting stand-out messages into a customer’s inbox is the single most important factor in building relationships. Timing and relevance is key to high open and conversion rates, with a direct bearing on business performance. Our deliverability reports enable you to take a systematic look at the deliverability of your messages in terms of relevance, timing and engagement.