A new subscription, an abandoned cart, an appointment booked, a folder downloaded ... Your customers cross your path more often than you think. Every one of those touchpoints is an opportunity to strengthen brand loyalty and build a lifelong bond with them. Now that you have 360° view of your customer, it's time to make full use of it. With Actito's scenario module you can build, oversee and adapt the route to deliver maximum customer lifetime value by yourself.
Actito sets you up with a full range of instruments like channel blocks, filter blocks, a wide array of trigger blocks, timing blocks and others. All this to orchestrate compelling and personalised customer experiences. The scenario houses these blocks in an easy drag-and-drop interface for you to pick deliver perfectly timed campaigns that target the right audience with the right content, through the right channel.
With a vast array of channels at your disposal, such as email, SMS and print, you can string them together to make sure every message delivers maximum impact. And add your own channels to the mix as well, such as mobile wallet, cash register and mobile app, to deliver the proposition using your brand's unique tone of voice. While everyone else sticks to classical channels, why not add a little rock ‘n’ roll.
When you automate a task, you get more time to focus on the bigger picture. While your scenarios make sure you engage with every customer at just the right moment, you can be figuring out how to make the next phase of the customer journey even more rewarding. Thanks to the wealth of customer data you have at your disposal for personalisation, your customers will never feel like they are talking to a robot.
Bring your customer journey plans to life with scenario reporting. Unearth new opportunities, eliminate bottlenecks and test your results. These are easy to export as a file or into your own favorite dashboarding tool. With a real-time overview of interactions and conversions, you can quickly follow up as your customer journeys bring in the ROI.
Actito's reporting and testing capabilities pinpoint the routes that lead to the biggest returns. Data-driven decisions come naturally thanks to Actito’s intelligent scenario module.