FIRST-PARTY DATA: A HEALTHY GAME OF GIVE AND TAKE

How often do you need to push news and updates to customers via social media and other apps? Most people stay up to date using just a handful of sources, like Google, Facebook and Instagram. How can you make sure your stories spark interest in these crowded social spaces? You need a deeper understanding of what matters to customers and how you can make their lives easier, or better.  

FIRST-PARTY DATA: A HEALTHY GAME OF GIVE AND TAKE

Content syndication and social media may help you expand your initial reach, but they aren’t the way to build close and lasting customer bonds. Instead, of paying rent to GAFA companies to gather and analyze customer knowledge for you, why not build your own, using first party data? This is information that relates exclusively to the interactions between you and your customers. You own it and manage it the interests of your customers and your business alone.

THREE REASONS WHY ACTITO DOES IT BETTER

Managing first-party data on any kind of scale might seem complex at first. How are you going to make sure you always offer your audience tailored content, using your own channels and insights? Instead of juggling with a multitude of tools, you invest in a single platform equipped with the three most important elements for getting the right content out there, to the right people and at the right time. That platform is Actito, built with the benefit of 20 years’ hands-on experience with Europe’s leading media companies. 

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BREAK DOWN DATA SILOS

All media companies possess the data and intelligence to design and deliver an impeccable customer experience. The only thing that holds them back from realizing its potential is the complexity of their data infrastructure. With Actito, you consolidate all the relevant data you need in a centralized, relational data model. Your data will be fully accessible across the business, enabling you to unleash the power of meaningful personalization. 

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RESPECT YOUR AUDIENCE

GDPR compliance, data security and consent management are deeply embedded in Actito, so you don’t need to waste time managing customer opt-ins. Dig deep into a wealth of customer insight to innovate and exploit the real opportunities created by subscriptions. 

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FRICTIONLESS CONTENT DISTRIBUTION

Crafting the right content takes enough time on its own. Publishing it shouldn't. Add your latest articles in a few clicks and automate newsletter distribution and turn your attention to creating top notch news and entertainment and getting the morning newsletter out in time for breakfast. 

WHY THE CRM MANAGER LOVES IT

Acting as the bridge between marketing and IT, the CRM manager needs to make sense of all the data, touchpoints, opt-ins, transactions and interactions that go on in the company, and turn this knowledge into targeted campaigns and meaningful messages. Actito packs a relational data model for a 360° view of your audience. No need for SQL, Excel or days of training: Actito’s targeting module will help you find the right profiles with surgical precision. 

Thanks to Actito’s extensive API and connector library, you can link any channel, data source or dashboarding tools to Actito. Get ready to bring out the best of your marketing stack. 

Jean-Phillipe Godement
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Jean-Phillipe Godement

CRM Manager @ Webedia

"The data model is very powerful (relational model) and very simple to create and maintain. The audience targeting tool is quite fantastic. Simple to use and fast to calculate."

WHY THE MARKETER LOVES IT

Marketers need to get engaging content out to the right people at the right time, using the best channel for the task. The technical aspects of generating and communicating these messages shouldn’t get in the way. Actito users have many channels at their disposal, to which they can easily inject content with a personal touch. All this can be orchestrated automatically through the scenario builder, to make sure your messages land just when customers expect them. 

With your creativity and our deliverability expertise, your brand's messages will always attract the conversions they deserve. 

WHY THE MARKETER LOVES IT

WHY THE BOSS LOVES IT

When data management stops being a time-consuming challenge, the real value of data begins to show. With the CRM manager and marketing operator speaking the same language, your team is primed to explore the opportunities that lie deep within your customer data. 

With strong and diverse reporting, you will be able to monitor the impact of your team's efforts on a daily basis. And if you're working with a dashboarding tool already, you'll be happy to hear that you can connect it effortlessly to Actito. 

Gaëlle Mauroit
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Gaëlle Mauroit

Director of Marketing and Communication @ Ciné Télé Revue

"Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI."

See what Actito can do for you