All media companies possess the data and intelligence to design and deliver an impeccable customer experience. The only thing that holds them back from realizing its potential is the complexity of their data infrastructure. With Actito, you consolidate all the relevant data you need in a centralized, relational data model. Your data will be fully accessible across the business, enabling you to unleash the power of meaningful personalization.
Content syndication and social media may help you expand your initial reach, but they aren’t the way to build close and lasting customer bonds. Instead, of paying rent to GAFA companies to gather and analyze customer knowledge for you, why not build your own, using first party data? This is information that relates exclusively to the interactions between you and your customers. You own it and manage it the interests of your customers and your business alone.