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Actito pulls all the data you need together in an integrated, GDPR-compliant relational database. The centralized data set is split up by entity so there is no risk of data breaches such as the disclosure of confidential information or miscommunication. The right set of data is updated daily with field data, to trigger, target and personalize your communication for maximum brand awareness and sales impact. Your pre-defined data model will evolve over time as your knowledge grows.
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Actito for Pharma
Few pharma companies have the luxury of a field sales force to promote their products, face to face. So what about the others?
Actito for Pharma offers a fast, agile and affordable way for you to reach, engage and maintain a dialogue with healthcare professionals – pharmacists, physicians, consumers, associations, investors and key influencers – regardless of the size of your workforce.
The only solution for your specific needs
Centralize your data securely
Deliver personalized and compliant communication
Build awareness, educate healthcare professionals and boost sales autonomously. With Actito you can deliver timely, relevant and compliant multichannel communications by the second to physicians, worldwide key opinion leaders, nurses, hospital pharmacists,... . Thanks to our user-friendly interface and pharma-based templates you can load data, populate and shoot your first campaign within a few hours regardless of your objective, whether you are looking to advertise, educate, inform,... .
Launch automated marketing programs autonomously
Advanced journey scenarios enable you to launch campaigns to reflect changes in regulation, seasonal issues, upcoming events, limited time offers and the availability of new and improved drugs to improve patient outcomes. Actito for Pharma provides a solution to your content management needs, post-sales rep visit communication,... .
Measure the impact of your campaigns
Are your campaigns delivering results? Advanced, real-time reporting with customized marketing dashboards are all part of the solution. With Actito you can easily track client interactions, engagement rates (open, click through rates, etc.), event conversion rates, and more.
Think big but start small, with our help
Our “test, analyze and iterate” philosophy, combined with an integrated services approach will help you achieve consistent improvements in ROI. Our local experts truly complement your team in implementing or operating your marketing-to-sales actions.
Connect Actito with your pharma stack
Actito integrates with third-party platforms through extended APIs. Fast data transfer enables information exchange with other popular pharma platforms including Veeva.
Specifically built for non-technical users
Any marketer can launch e-newsletters to announce medical breakthroughs and new products, operational and transactional emails responding to orders and information requests, e-surveys, online and offline event communication – invitations/reminders, audience data collection and follow-up – managed in a compliant, traceable way, and more. All of this at a click of a few buttons in a secure and compliant environment.
Going nowhere unless approved
Campaigns pending approval will not be sent unless they are approved by your medical or legal committee. We do that using an advanced content approval process. Approval information is stored should you need it in the future. That’s one less thing to worry about.
You are in safe hands
Actito complies not only with the industry’s raft of regulation, but also with the four main principles of GDPR: consent, the right to be forgotten, the right to data portability and data mapping. With Actito, you can also easily track payments or other transfers of value required by the Sunshine Act.
