ACTITO pulls all the data you need together in a single, integrated marketing database – your GDPR-compliant customer data platform (CDP). There’s no need to worry about data complexity or structure evolving over time. You will have exactly the right data set, updated daily, to trigger, target and personalize your communication for maximum sales impact.
No need for special skills, no long learning curve. ACTITO’s intuitive interface gives every marketer the power to act, measure and react in real time. In just four hours you’ll be able to load data, populate your templates and shoot your first campaign. How’s that for fast payback?
Start a multi-channel conversation at exactly the right moment. Marketing scenarios will automatically trigger a personalized campaign to deliver meaningful offers and propositions to customers that reflect precisely where they are on their journey with you. Those could be:
• Satisfaction/Net Promoter Score survey
• Customer lifecycle
• Second purchase
• And more
Use lifecycle and recency, frequency and monetary (RFM) analysis – activation, loyalty, commercial pressure, purchase – to tailor and optimize your campaign scenarios and channels to maximize the value of each segment. Any shift in lifecycle or RFM segments will be instantly detected, triggering an automated campaign to build your brand, increase conversion rates and minimize attrition. That’s what we mean by getting up close and personal with customers.
Our smart, responsive templates enable you to add a personal touch that makes your customer feel all the more special. Pick a design, play around with colors, add text, upload images and launch your campaign in minutes. Personalize your content in real time based on customer behavior, preferences, or changes in seasons, weather, location, and more.
Discover how subtle changes in personalized content across all communication channels – e-mail, SMS, Push, web, etc. - can transform a one-time customer into a loyal ambassador for your brand.
Are your campaigns delivering results? We give you clear and simple dashboards for continuously tracking campaign or scenario conversion rates. Watch, in real time, how your strategy impacts segment transformation and business performance. You can track results at any level including segment or channel and, have a string of campaigns ready to go, however things change.
The more you test, learn and iterate, the smarter and more agile you get, and the bigger the return. Insight-based automation gives you time and space to get to know your customers really well, understand their journey and pitch offers to them at exactly the right time on their journey.
ACTITO integrates with all popular business-critical tools through extended APIs – including the most complex CRM, ERP, data mining, web analytics and cash register systems.
We’re here to help with strategy, technical integration, campaign management and everyday help, advice and support. It takes real teamwork to realise the full power of our cutting edge technology.
ACTITO is already well up to speed with GDPR.