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Forrester supporting ACTITO at MAD17

Forrester presentation

Marketing Automation Day 2017

Rusty Warner, Principal Analyst, Forrester Research



"Embrace context to fuel customer obsession"

Customer expectations are higher than ever before. Stand-alone traditional marketing campaigns have become ineffective. To make their e-marketing campaigns stand out from the crowd, marketers must leverage real-time analytics and insights to orchestrate contextually relevant interactions. Rusty’s presentation will focus on the most important marketing requirements and enablers. He will provide you with a roadmap to the real-time relevance you need to succeed, based on case studies of successful contextual marketing engines.


At Forrester, Rusty helps B2C marketing professionals and their organizations ensure that marketing technology investments are aligned with strategies to meet shifting customer expectations and support the Business Technology agenda with technologies and processes to win, serve, and retain customers. He has more than 25 years of experience in marketing and customer analytics, product management and product marketing, marketing leadership, business analysis, and strategic planning.


Watch his presentation:



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