Customer loyalty is every marketer's dream.
With Actito Pro, your marketing team gets to run its own relationship programs independently. Without any technical know-how or having to make concessions on power and performance. We’ve channeled over 20 years’ experience into creating a truly agile platform that meets all your expectations. Just as you put your customer at the center of your strategy, we do the same for you. We focus on creating tools to support the four key roles of marketing: CMO, business operator, technical implementer and partner organizations. At last, here is a platform that mobilizes your data behind innovative, revenue-generating campaigns.
Anyone on the marketing team can leverage Actito’s intelligence into effective, timely and relevant multi-channel campaigns, regardless of their role. Everything is done through the portal. When you connect, all the key business indicators are in front of you, from database evolution and the latest marketing reports, to marketing actions, engagement scores and active scenarios. You can see instantly how your campaigns are performing and pinpoint opportunities to get them working even better.
Data forms the basis of any engagement marketing strategy. How successful that is, depends on its quality, relevance and recency. In a world where hundreds or thousands of businesses compete for the same customer, you need to find ever more creative ways of outsmarting competitors, time after time. Your customers want and expect personal service, just as they did before everything went online. Everything stems from the flexibility and richness of the Actito data model, visualized in Actito’s Studio Datamart and against which a whole range of tools can be applied to fine tune campaigns, to import new customer profiles and define targets, channels, language, and more.
Getting the right message across is as much about channels as it is about content. This is how you boost open rates, because your message has landed where the customer expects to find it. By tracking consumer preference and behavior you can figure out the best way to reach customers, regardless of the time or where they are. Intuitive workflows ensure perfect timing and targeting with a personal message delivered by email, sms, paper, push or call center.
Today’s customers do their research. Most shop around, compare products and prices, browse customer reviews and ask their friends before they put anything in their basket. You don’t have much influence in the process, other than expert timing. Contacting them with a compelling offer when you know they’re ready to buy gives you an advantage over all the other suppliers they’re looking at. Whether it’s conversion or engagement, you need to create and test scenarios that are relevant in terms of time, content and form to attract the customer and bring them on board. The Actito scenario application allows you to use the entire platform to test a whole range of hypotheses, work out the best one to use, hone it to perfection and then get it out there, right time, right channel.
Non-measurable mass marketing is a thing of the past. Instead, you want your brand to be the first customers think about when shopping online and offline. With intuitive reports on your multichannel campaigns, along with a holistic view of the scenarios you embed in the customer journey, you can gain a deep knowledge of your audience and the ability to use this to influence their buying decisions. Above all, you get the hard evidence to prove the integrity, relevance and timing of your campaigns.
The new European directives on data protection enshrine customer data protection in law. This is not just a question of building consumer trust and confidence, but a legal guarantee that you have taken every possible measure to respect and safeguard any personal information they’ve shared with you. This applies to all the systems implemented in the marketing stack, regardless of where they originate. With Actito, GDPR is something you don’t have to worry about. We deliver full compliance through our connectors, APIs, support teams and partners.
We're very proud of our ratings: 8.5 for software ease of use, 8.3 for quality of support and 8.2 for ease of setup. See what our customers say about us.
May 17, 2019
Super user friendly tool and great dedicated team
I like the user friendly aspect of the tool, it allows marketers to build complex campaigns.