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ACTITO has acquired SmartFocus


The acquisition of SmartFocus confirms our position as European leader in marketing automation

SmartFocus now part of ACTITO

We are thrilled to share the exciting news that ACTITO has acquired SmartFocus in June 2019.

Back in September 2018, we announced our ambition to strengthen our leading European position and open several new subsidiaries. This is now a reality.

SmartFocus is a cloud-based digital marketing platform founded in 1999. The company is headquartered in London and operates throughout the world with a strong presence in Europe (due to its historic headquarters in Paris) and in North America. SmartFocus works with clients from a wide array of sectors including retail and e-commerce, media, automotive, transportation and leisure.


Benoît De Nayer, co-CEO of ACTITO: “Our goal is to offer marketers an alternative to US marketing cloud solutions, by better adapting to the needs and constraints of privacy regulations.”



Kenya Rose, co-CEO of ACTITO: "This investment will enable us to stay at the forefront of technology, thanks to the skills and expertise of both companies."


Under the guidance of our two founders, SmartFocus will continue to provide its Message Cloud solution to its existing client base, which will progressively be integrated into the ACTITO platform. Support and professional services will continue to be provided by the teams currently in place. It’s very much "business as usual".


Kenya Rose, co-CEO of ACTITO: "There is already an enthusiasm and a real synergy between the two teams."


As a key player in marketing automation, we are extremely excited about the future.

Do you have any questions or something you want to share? We are all ears. Just send an email to



Download the press release