AI consists in implementing a certain number of techniques in order to help machines imitate a type of real intelligence.
Although AI offers numerous personalised marketing opportunities, the majority of companies do not have any projects implementing AI (67% of respondents). For those using AI, they do so mainly as experimentation, while only 6% of them have integrated it in an industrial way into large-scale projects.
Today, AI is barely used by organisations because it’s mainly known for its impact on prediction (54% of companies surveyed) and client behaviour analysis as well as hyper-personalisation of the client relationship (50% of companies surveyed) that it provides.
Organisations see the future of AI very clearly for predicting their clients’ behaviour and less for analysing the management of large data volumes.