First party data has never been more vital. It lets you know your customers in ways that your competitor can’t. Use this knowledge to offer products, services or content adapted to their tastes. Turn every interaction into a new experience that delivers value, and the customer wants to have again.
This 3-page worksheet will help you to work through key steps to begin designing your own approach to capturing and activating first party data.
First-party data is a crucial element in your customer activation strategy. Rather than grabbing whatever you can, it's important to think about the what, why and how. With this worksheet, you'll ask yourself the questions that matter:
What information would you like your customer to tell you?
What structure do you need to apply to it?
How will you activate the data (and the customer)?
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This release was all about data privacy and security on both sides of the interface. You'll learn about the history of data privacy legislation, Actito's own European infrastructure and the features you can use to remain fully compliant.
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Learn about the different data models you need to consider when choosing your future Marketing Automation solution.
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